Spring 2011

Persia Raya Faravar, is a trading company which ordered us designing corporate identity.

The client is going to work on different fields of trading. So we decided to design logo based on the name of the company.

RÅYÅ in ancient Persian language means “man of God” which was refer to important persons on that age. We found that the best sample to describe “Persia Raya” can be an ancient positive Persian character.

We select “Kourosh” (=Cyrus The Grate) (King of Persia, 600 BC) and chose “Lotus” flower as one of the iconic elements of his kingdom and his age.